Emergency Medical Products Inc. sells emergency medical supplies and equipment to fire fighters and EMS professionals. In other words, each sale isn’t just money in their virtual cash register; it’s as if somebody’s life depends on it!
This online catalog site is powered by our GravityMarket ecommerce platform which means it is search engine friendly out of the gates, with an intuitive feature rich website for customers and a powerful administrative interface for our client. Among other things, the site supports “EZ Ordering” by SKU or item number. They are also embracing the concept that “markets are conversations,” having just started a blog.
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Visit the site: Emergency Medical Products
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realestate.co.nz is operated by the Real Estate Institute of New Zealand (REINZ). The site is a comprehensive meta-directory of listed properties in New Zealand and is currently the second most popular real estate site in New Zealand.
The site boasts a number of Web 2.0 features including RSS, Google Maps, microformats and AJAX. Every page, every search and every field has a corresponding RSS feed as well as email alert to which visitors can subscribe. This new site is of course search engine friendly, allowing spiders to traverse the site fully through text links. Dates and times of open homes can be saved directly to the calendar software such as Outlook, thanks to the use of microformats.
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Visit the site: RealEstate.co.nz
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Derceto is a software company which has been funded by a leading New Zealand venture capital firm. It makes modelling software for water distribution. Their software helps reduce power consumption by helping the water companies save significant amounts of money off of their power bills.
Derceto.com is an information-rich corporate website with FAQs, online forums, white papers, presentations, and fact sheets.
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Visit The Site: Derceto
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Polycase is a manufacturer of plastic electronic enclosures for OEMs, including handhelds, desktops, and other electronics.
This ecommerce site, powered by our GravityMarket solution, makes it easy for Polycase’s customers to do business with them. In addition to searching by keyword, customers can search by size — length and width — and by series. They can also browse by product type, size range and application. In addition to ample product information and specifications, including engineering drawings, the site also offers a helpful PDF library.
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Visit The Site: Polycase
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Full Compass is a supplier of audio, video and lighting equipment, and targets musicians, theatrical and staging crews.
This site boasts extensive functionality on the back-end, including some quite sophisticated integration with their own back-end systems. The site has tens of thousands of pages in Google. The revamp that we completed included a total site redesign, new user interface and a completely new website back-end and database.
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Visit The Site: Full Compass
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They say that “Imitation is the sincerest form of flattery.” But not if you’re a site owner! I’ve seen designs copied, content copied, even entire sites copied. It’s so easy for someone to “view source” and take whatever they like, without regard to copyright.
You can locate copyright infringers pretty easily with Copyscape if they’ve lifted some of your page copy. It’s much more difficult if they’ve limited their sticky fingers to just your design.
So far I’ve discovered by tip-off or by chance that our Netconcepts.com site design has been “pinched” at least 3 times. One of them was a fairly big company. More than a year and they finally stopped using our design, but the evidence of their misbehavior is permanently archived in the Wayback Machine (hint: pick a date in 2004 and compare with my company’s site). In fact, the Wayback Machine is quite useful in that it can serve as indisputable proof of who is the source and who is the copy: whichever site shows the design in use before the other is the source.
The way I see it, you have five options for dealing with an infringer:
- Do nothing,
- file a DMCA infringement notification with Google, to get them yanked out of Google,
- contact the infringing company’s CEO,
- “out” them on your blog
- have your lawyer send them a nastygram.
I have to admit that we’ve often done nothing, just because we’re so busy. Eventually they’ll redesign (maybe pinching another design from somewhere else?). Of course that’s not a great option if you’re serious about protecting your IP (intellectual property) rights.
With our most recent infringer, we’ve taken a more active role. We spoke to their CEO. He asked for 2 months to redesign, which we’ve granted them.
So, what would you do? What’s the most legally correct response? The most pragmatic response?
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Just read this awesome post from Chris Smith of Verizon Directories (SuperPages.com), where he lays out his criteria for selecting an SEO firm to work with. In summary (I’m paraphrasing here), the SEO agency…:
- should have longevity and track record of at least somewhat related work
- should not have promoted itself using unrealistic promises and representations
- should have a clean record (no black-hat methods)
- should not have tried to impress with a cursory 5-minute site assessment leading to naive recommendations
- should not have insulted our technical work
- should not have made claims of secret methods/knowledge
- should have priced their services reasonably
- should have posted information on their website about the companies/sites they’ve done work for
- should have demonstrated strong technical work on their own site as well as clients’ sites
- should have good people and make that evident on their company site
- should have projected a professional demeanor
- shouldn’t have pestered or been hard-selling
- should be flexible in legal contract negotiations, once selected
Good stuff! Read Chris’ full article: “How major companies choose SEOs”.
(Disclaimer: yes, Verizon SuperPages.com is a client of ours, and no we don’t wear sandals to business meetings.)
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DM News is the leading trade publication for direct, database and Internet marketers. It is both in print and online.
This total site revamp included user interface, look and feel, database, back-end programming, with SEO built in. The archives, with articles numbering over 25,000, is now completely open whereas previously it was restricted. Deep links to old articles have been maintained through 301 redirects.
The new site boasts a number of Web 2.0 features, including comments, trackbacks and RSS feeds. There isn’t just one main RSS feed, but every category has an RSS feed. A blog, also developed by Netconcepts, offers more informal views from DM News staffers and contributors (including this glowing testimonial of Netconcepts’ efforts by DM News’ founder Adrian Countenay).
The sophisticated content management system (CMS) that powers the site was custom-built by Netconcepts and specifically tailored to magazine publishers.
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School Kids Healthcare offers a complete line of school nurse supplies and school nurse equipment to help school nurses fulfill their mission.
The company came to Netconcepts to establish a complete ebusiness presence. The site we created for them offers more than great nursing supplies and equipment. It offers the latest school kids news and a separate nursing blog, authored by a local school nurse.
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Visit the site: School Kids Healthcare
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TrustBite is the CEO blog of TRUSTcite founder Hannah Samuel. The blog is opinionated, insightful, informative and helpful — all the sorts of things that a good CEO blog should be — and establishes Hannah’s credibility as a thought leader, while generating PR and building inlinks. The blog is outfitted with an RSS feed, tag pages, and has been optimized for search engines.
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Visit The Site: Trustbite
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